The design is inspired by children's movement, bouncing around and having fun! The word Sh!voo is a gibberish word for a boisterous party too — which was ideal. The aim was to carefully research the target market to create something that speaks to them whilst giving the brand a sense of fun, playful and very personal feel, that perfectly mirrors a child's birthday party.
"I think that logos 'made for kids' are one of the hardest to make interesting and modern - this one is close to damn perfect."
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